Generative Engine Optimization, engineered to earn citations.
Generative Engine Optimization (GEO) is the discipline of making your content legible, trustworthy and quotable to large language models — so when ChatGPT, Gemini or Perplexity generate an answer, your brand is the source they pull from.
What GEO actually changes
Generative engines don't crawl and rank the way search engines do — they retrieve, synthesize and cite. GEO rebuilds your content around that reality: clear claims, verifiable facts, structured answers, and entity signals a model can trust without ambiguity.
GEO covers
- Content structure & answer formatting
- Semantic HTML and structured data
- Entity and brand disambiguation
- Citation-worthy source development
- Cross-platform consistency signals
What's included in a GEO engagement
GEO Audit
Full assessment of how retrievable and citable your existing content is today.
Content Restructuring
Rewriting key pages into clear, extractable answer blocks LLMs can quote directly.
Schema & Markup
Structured data implementation that makes your facts machine-parseable.
Entity Signals
Strengthening the brand and topical entity graph AI models rely on.
Citation Assets
New, original research and data-backed pages built specifically to be cited.
Ongoing Optimization
Monthly iteration as models update and competitor visibility shifts.
How we run a GEO engagement
Audit current retrievability
We test your existing pages against real AI queries to see what's already being surfaced.
Map the entity graph
We identify where your brand is ambiguous, inconsistent, or missing from the sources AI trusts.
Restructure & publish
Content is rewritten into clear, citable formats and pushed live with structured markup.
Track citations monthly
We monitor real citation and mention movement, and iterate based on what's working.
Ready to become citable?
Start with a free GEO audit and see exactly where your content is losing citations today.